Swatchy Schemey

Overview
This week in class it was our task to play around with colors, hues, and creating swatches and name plates in InDesign. Our task was to go out and take a picture of something in nature that would inspire us to create a swatch of the main colors apparent in the picture. After we created that swatch using a three by three grid, we had to create a fade or tint to the colors as they went down the row. We took these same colors and made name plates with them, adding a title that we could potentially put on our LinkedIn profiles.


The Inspiration
Our first task was the capture the photograph we were going to extract our colors from, which I mentioned above. I am a huge fan of sunsets, but I did not want to be too mainstream and capture a sunset; luckily, my sorority and I went to a graffiti wall in downtown High Point on Saturday afternoon and I was able to capture some really cool colors in the art that was on the walls. I also wanted to use this image because I did not think many people would have the same image as me, and I could take some very different colors from it, even though I think I chose some basic ones. Not only did I have a lot of fun at the graffiti wall taking pictures of myself and my friends, but it provided inspiration for this blog entry too!

                                                           
The Swatch(y)
I obtained most of my inspiration for the colors of the swatch from the flower painted on the wall. It has amazing and vibrant pinks and yellows, oranges and blues, and I knew that I would like any combination of that color scheme. In order to make this swatch, I went into InDesign and made the grid using the layout tools. Then, I was able to fill in the first column with three of the colors that I specially made using the swatches layer button. After I had my main colors going down, the pink, the blue, and the orange, I went back into the swatches layer and made the second column tinted from the original. I did the second column as a (60%) tint, and the third column as a (40%) tint.


                                           

The NamePlate
Our last task was to take the colors we created in the swatch and make a name plate. The process for this was a lot like making the grid for the swatch, so I followed the same steps. Once the basic rectangular shape was created for the plate, I played around with the text tool to insert the text I wanted, which was my name and title, and chose my font type and size. After choosing these details, I took the same custom swatches and placed them in to fill the rectangle. From there I picked which colors looked the best against the background, and adjusted the tint slightly in case you could not see the text color. I had to do this for the blue text on the pink background because originally the blue was too light, so I darkened it a little bit to make it pop. Personally, I like name plate one the best. I think the colors mesh the best together, while also not being too in your face and somewhat sophisticated. The font I chose was a basic one because I did not want it to be gaudy or too distracting, which is why I kept it for all three nameplates.

                                           

The Process
Overall, I love the colors I picked and I think they all flow really nicely together. The process in making both the name plate and the swatch were relatively easy, and I think if I had minimal assistance I would be able to do it again. Doing this assignment helped me gage what kinds of colors I could have the potential of using, and how to manipulate them in order to get the desired look. I also learned, and got to brainstorm, new titles for my LinkedIn Profile!






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